What are the types of benefits I'm looking for in ads?
Fact is that you won't reach everyone you want to reach organically. It all works together like cogs in a machine. Paid ads has powerful uses but it all depends on what you are hoping to achieve from your campaign.
Short answer: Just a hand-full that get the job done. But you'll need to test them first.
You could advertise on Google Ads. Their network includes display ads, search ads, mobile ads, shopping ads and video ads in the form of You Tube which is owned by Google. Test some small-scope ads out at first or Walk With Mutants on it!
For Social Media ads, there are 4 types of social platforms you can advertise on. 1) Social Networking: Facebook, Linked In 2) Microblogging: Tumblr, Medium, Twitter 3) Photo sharing (Instagram, Pinterest, Snapchat 4) Video sharing: You Tube, Facebook Live, Instagram Stories)
Which one is the most effective or is used the most?
There are 4 types of ad categories: Mobile Ads, Video Ads, Display Ads & Native Ads. It's hard to choose what kind you need. And it gets even harder when you think about the types of ads you need to choose from within those categories such as: search ads. social ads, remarketing ads, Google shopping ads etc.
Unless you plan on doing your own research and spending the time to A/B test campaigns, while you simultaneously learn about Ad copy and what components make up great Ad that converts, it's probably a better idea to Walk with Mutants on this one!
Ask the companies and people who spent a combined total of over $350 billion on digital advertising in 2020.
Geico insurance alone spent over 2.26 Billion.
The simple answer is that YES ads work big time! But like anything else worth doing, it takes time to master creating, optimizing and managing ads. You can easily lose a significant amount of money early on if the ads are not optimized.
There's a fair amount of upfront learning & testing with your foundational ads. As your experience with ads across platforms increases, your costs will also increase in efficiency.