Content Marketing Agency Serving New England MA RI CT NH VT ME

Content Marketing Agency & Content Strategy

CONTENT MARKETING AGENCY + WEB DESIGN + LOCAL SEO + GOOGLE MY BUSINESS + CONTENT CREATION AGENCY

What is Content Marketing? Why do I need a content marketing agency?

A content marketing agency produces, well, content. Content is like the gas in your car. Without it, your website, Google My Business, Social Media, citations etc., everything you have built will be wasted. Content is the jet fuel in your rocket. And it's the catalyst in your lead machine! You won't take off without it.

MUTANT GENE MEDIA’s content marketing agency team can and will handle all of your content marketing, including a complete content strategy that targets your customers. Walk with Mutants on this one!

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An SEO & Video Marketing Agency

What is content marketing? Why do I need it?

Consistency and developing a brand voice will help fuel your content marketing.

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In content marketing a company creates and distributes relevant, consistent & valuable content to attract & convert the type of customers that help that business thrive & grow. The idea is to gain new customers regularly & nurture existing ones through engagement & optimization of posts.

Content gives your customers the answers before they have the questions. You can build trust with your audience, connect with customers, and by developing high-quality, consistent content, generates leads. And leads is why we're here.

  • Builds trust & eventually loyal followers.
  • You’ll generate better, higher-quality leads.
  • Hyper-focus and post regularly to 10x results.
  • Your content can turn you into a thought leader.
  • Video content is the most engaging & liked.

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We create lead machines for businesses.

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With consistent, valuable, quality content and frequent posts throughout your channels. You will connect.

Check out the lifecycle of just one great piece of content below.

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Different types of content will affect your viewers, readers, listeners differently as they make their way through the engagement process. The illustration shows the process a content consumer might go through when engaging in your specific piece of content.

The goal will be to get really good at understanding what type of content you need to produce for your respective audience. It isn't that hard if you know what to do. But if you don't put a team on the case that can handle it all for you, MUTANT GENE MEDIA. Walk with Mutants on this one!

  • Become obsessed with content.
  • Ensure your content is evergreen.
  • Content resonate with different consumers.
  • Develop your company’s online voice.
  • FORGET about NOT having a content strategy.

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CONTENT MARKETING AGENCY + VIDEO MARKETING AGENCY + WEB DESIGN + LOCAL SEO + GMB AGENCY 

What are the different types of content I can use?

What stages of the sales process do we engage specific types of content?

content agency for the various stages of the marketing funnel awareness purchase convert emotional content creation by mutant gene media seo and digital marketing services new england NH MA ME VT CT RI

Similar to what you read in the social media section regarding a social media calendar, you'll ultimately need a full content calendar that shows your posts and contributions across all your web, Google & social media platforms. One calendar that directs the flow of all that content.

You will also want to segmentize your content by consumer experience point. Your consumers will be at different stages of their relationship with your company. Content for those who are just getting to know your company will be tailored to their needs such as shown in the image entitled "Content Matrix".

     Top Forms of Content in 2021

  • Video Format Type #1
  • Social Media Posts
  • News Articles
  • Research Content
  • Online Classes
  • Interactive Articles
  • Tools & How To’s

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local seo services Mutant Gene Media a digital marketing agency in massachusetts new england

A Content Creation, Content Marketing Agency & Video Marketing Agency

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Numerous Content Channels to Publish On!

Maximizing your reach and maximizing the effectiveness of your content will be a priority.

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The success and effectiveness of your campaigns will raise or drop depending on what distribution and promotion decisions you make. It's a learning process. One we've already gone through over the years. Depending on your industry, the amount of time you need to put into it will vary.

You don't need to be everywhere when it comes to distribution. You need to pinpoint distribution channels that are effective for your industry. You want maximum reach of your product or services in an effective way.

  • Alter and modify your content across channels.
  • Turn video into podcasts, pictures & posts.
  • Power up content with share & syndication.
  • Test your content across channels.
  • Create social syndication wheels & RSS feeds.

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